– 12.8 Understanding Millennials

You are going to see many Millennials in your center. Anyone under the age of 34 is in this unique population group.

They are tech-savvy - They are tech-dependent


The millennial is Tech – 7 and you need to know why this matters. They were born into digital technology raised on IPads iPhones and all sorts of digital learning tools.

They were raised with the iPhone, Google.com, YouTube.com and other technology tools that babysat them, entertained them and taught them every thing they have learned.

Most do not have a clue about Yellow Pages or land-line telephones.

Learn about the Millennial Client


Technology is Changing Their Brains

Researchers have found that the constant use of digital content in the way they use it has changed their brain structure and beliefs. It is also changed their behavior, character and the way they learn.


Reach Them Where They Are


To reach them where they are, you need to use the mediums they live in:

* Instagram

* Snapchat

* Twitter

* Google Chat

* Youtube.com

The one problem with some of these tools is that they are relational tools; meaning you can’t just blast messages out to them or join their group. To communicate with them, you have to have an invitation from them. You have to be one of their friends.

How can you reach these women in your community? Reach them through your churches, your colleges, your high schools and such.

Recruit teenagers of your own staff teenagers from your home Church. Teenagers who have an interest in what you’re Center does.

Have them connect with their friends and become ambassadors. Allow them to advertise and promote your Center and your center’s phone number and even your text number plus your website address.

If it’s true each one has about 3,000 friends it means Let One reach their 3000 let someone else raise their 2000 let someone else reach their 500 and the result is your name gets out into the community.

Bottom line your Center cannot afford not to get involved indirectly influencing Millennials and GENZ in your neighborhood. Get your message in front of them and watch them tell their friends about your Center. Be sure your center is seen on their favorite social media. This one step could widen the footprint of your centers reach in your community and bring more clients to your door.


Create Social Media Ambassadors

Recruit teenagers of your own staff teenagers from your home Church. Teenagers who have an interest in what you’re Center does.

Have them connect with their friends and become ambassadors. Allow them to advertise and promote your Center and your center’s phone number and even your text number plus your website address.

If it’s true each one has about 3,000 friends it means Let One reach their 3000 let someone else raise their 2000 let someone else reach their 500 and the result is your name gets out into the community.

NEXT: UNMASKING SEX TRAFFICKING CLIENTS